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Modern Real Estate Professional's Marketing Boot Camp (12CE)

November 29, 2022 9:30 AM - November 30, 2022 4:30 PM (EST)

Description

Today’s consumers are constantly being marketed to, so how can you effectively grab their attention? In this session, we will explore how marketing has influenced consumer behavior, and help you develop your marketing & content strategy, and provide you with a guide to follow & implement to effectively reach consumers by using modern and effective marketing tactics.

November 29 | 9:30 AM - 4:30 PM
Topics covered:

* Your personal brand and marketing niche

* Your content marketing strategy

* How to get found online earlier in a consumer's research process

* Making the most of your website & search engine optimization

* State and federal laws, and NAR policies you need to know for compliance reasons

...and more!


November 30 | 9:30AM - 4:30 PM

Topics covered:

* Leverage your social media accounts and use advertising on those channels to connect with consumers

* Using video and YouTube to connect with consumers

* Leveraging your SOI & marketing techniques that focus on relationships

* Leverage ratings, reviews, recommendations & In Search Ofs (ISOs)

* Tools that will allow you to create optimal marketing materials

...and more!


By the end of this course, you will be able to develop or adjust your marketing strategies to ensure you can connect with and serve consumers in a cost-effective and highly productive way.


Instructor: Craig Grant grew up loving all things technology and the Internet. After graduating from the University of Florida he spent nearly a decade as the regional manager and corporate trainer of the New York Times Regional Media Group. Craig then created The Real Estate Technology Institute (RETI) & Easy Realty Sites, 2 companies whose focus is on creating partnerships with REALTOR® associations & companies and helping elevate their members through technology education, training & solutions.

Craig is a certified GRI, CRS, E-Pro & RPR Instructor for all technology & marketing courses, a member of the GRI Task Force & former Chairman of the Florida REALTORS Education & Technology Committee.

Florida licensees will earn 6 hours of Specialty CE Credit upon successful course completion of a single day or 12 hours of Specialty CE Credit for successful course completion of both days. 

**This class is being offered in the hybrid format. Upon registering you will have the option to select the format (in person or live-stream) you wish.



Time

This is a two day course: November 29 & 30; 9:30AM-4:30PM. You may attend one or both days.

Location

IN PERSON @ Pinellas RealtorĀ® Organization and Central Pasco RealtorĀ® Organization

OR LIVE STREAM via Zoom

Contact Information

Pinellas REALTOR® Organization and Central Pasco REALTOR® Organization
Name: Professional Development
Phone: (727) 347-7655
Email: education@pinellasrealtor.org

This is a two day course: November 29 & 30; 9:30AM-4:30PM. You may attend one or both days. Each Day is approved for 6 CE. Attendance both days is required to earn the Modern Marketing Bootcamp Certification.

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